Tuesday, May 26, 2020

Church management, Welcoming statements

9 Elements of an Effective Marketing Plan - Ally Marketing

I have been researching welcoming statements designed to attract people to joining their organziation.

Here is one I found:

Our ogranization is an independent, non-creedal, and theologically diverse community that “makes integrity of life its first aim and leaves thought free,” in the words of our 1878 Bond of Union. We enjoy a well-earned reputation for inclusiveness, hospitality, and excellence in programming.
From its world-class architecture to its innovative and age-appropriate children’s education classes, from workshops and classes that draw from the wisdom of the world’s greatest teachers to social justice work that works, this is a  community that seeks to make a difference in the world.
No matter your age, sexual identity, race, ethnicity, or religious background you will find kindred spirits  here. We are, in the end, a community of seekers, people with more questions than answers who view life as an open-ended quest for deeper understanding and more meaningful connection. Join Us!
This is a welcoming statement for
  1. Rotary
  2. Americans for a better society
  3. Youth for America
  4. A UU church.
For the correct answer check the comments.

Further questions:
What is the purpose of this organization?
What is this organization's mission?
What would a person benefit from joining?
What is the function this organization serves in its community and the broader society?
Who would be eligible for membership?
Does this welcoming statement inspire you to want to learn more about the organization?
How successful is such a statement in attracting people? Engaging them?
To what extent is this statement ambiguously vague vs clearly inspiring to action?

If you are interested in other topics of good church managment let me know at davidgmarkham@gmail.com.

4 comments:

  1. Sadly #4, a UU church. This kind of welcoming statement is one reason why Unitarian Univeralism is stagnating and dying as a religious denomination. The UUA and congregations could benefit from professional marketing management training.

    ReplyDelete
    Replies
    1. Makes you wonder what the UUA taxes are going for.

      Delete
  2. The welcoming statement is very poor. Who are they targeting with this communication? What is the intended purpose? What kind of success have they achieved in attracting and engaging people?

    ReplyDelete
  3. Mr. Markham:

    If you want to read more examples of incomprehensible drivel, read the UU church mission statements. God help us all.

    ReplyDelete