Most people are afraid of love.

The ego is afraid of the spirit’s joy, because once you have experienced it you will withdraw all protection from the ego, and become totally without investment in fear. Your investment is great now because fear is a witness to the separation, and your ego rejoices when you witness to it. Leave it behind! Do not listen to it and do not preserve it. Listen only to God, Who is as incapable of deception as is the spirit He created. Release yourself and release others. Do not present a false and unworthy picture of yourself to others, and do not accept such a picture of them yourself. T-4.I.10: 1-7

A Course in Miracles . Foundation for Inner Peace. Kindle Edition. 

I have heard it said that we are afraid of love and never understood what that statement means until I realized that the fear of love is the fear of unconditional love which requires the abandonment of the ego.

In Alcoholics Anonymous it is suggested, in step three, that we make a decision to turn our willfulness over to the will of God. This suggestion is that we love God unconditionally. To love God in this way is to set our attachment to our ego aside.

In Unitarian Universalism we covenant together to affirm and promote the inherent worth and dignity of every person. This inherent worth and dignity arises from the unconditional love of the Divine Spark in every person.

Today, it is suggested that we eschew our ego’s desires and attachments and just love life unconditionally starting with the first person that crosses our path.